As_Is Typographic Logo
@as_is_edm it was great working to develop this new typographic logo for you both. I know you guys will have some sick music to produce in the future and I can’t wait to hear it!
![](https://images.squarespace-cdn.com/content/v1/60186ef49d57b1706bb63c94/1618023014952-RBGUIH9MLM3CQBLEXW02/Final+Type+Logo+Instagram.jpg)
Final Product
This is the final variation of the design for As_Is.
![Final Type Logo Black.png](https://images.squarespace-cdn.com/content/v1/60186ef49d57b1706bb63c94/1e2a494f-247e-4098-8fee-ea787634a32a/Final+Type+Logo+Black.png)
![Final Type Logo Instagram.jpg](https://images.squarespace-cdn.com/content/v1/60186ef49d57b1706bb63c94/395b511a-e6d2-4f2f-9622-2024ea48baad/Final+Type+Logo+Instagram.jpg)
![Final Type Logo White.png](https://images.squarespace-cdn.com/content/v1/60186ef49d57b1706bb63c94/d70e0ffb-9191-4040-811a-7035eaf3a585/Final+Type+Logo+White.png)
Final Drafting Stages
These designs were the final round and corrections of designs for As_Is. Here I experimented around the the “s” with shape/size/angles/sharpness/spacing/etc.
![typelogos-02.jpg](https://images.squarespace-cdn.com/content/v1/60186ef49d57b1706bb63c94/7031779f-8373-4447-815b-701d14009ff5/typelogos-02.jpg)
![typelogos-03.jpg](https://images.squarespace-cdn.com/content/v1/60186ef49d57b1706bb63c94/8a5a84f9-f9f7-4c88-96fb-f6383fbe1990/typelogos-03.jpg)
![typelogos-04.jpg](https://images.squarespace-cdn.com/content/v1/60186ef49d57b1706bb63c94/73ff4147-c0f2-44c7-b19e-5c0c53a8fd8d/typelogos-04.jpg)
![typelogos-01.jpg](https://images.squarespace-cdn.com/content/v1/60186ef49d57b1706bb63c94/7c61a409-fe85-4341-9ded-a53f3386af24/typelogos-01.jpg)
![typelogos-05.jpg](https://images.squarespace-cdn.com/content/v1/60186ef49d57b1706bb63c94/8a621bd4-4e7d-4e2f-9db5-8c8181beefa4/typelogos-05.jpg)
![typelogos-06.jpg](https://images.squarespace-cdn.com/content/v1/60186ef49d57b1706bb63c94/af718ece-e066-47f9-a2a4-cf6fc2f92cbc/typelogos-06.jpg)
![typelogos-07.jpg](https://images.squarespace-cdn.com/content/v1/60186ef49d57b1706bb63c94/bc9e2aca-4c28-4809-a804-7f97769bfeb7/typelogos-07.jpg)
Initial Designs
Here are the first (Left) and second (right) design sketching stages for As_Is’s new typographic logo. During this I was determining the style and feel of the design. Looking for a way for the design to be bold without being chunky but also very sharp looking and feeling. The client also asked for the letter “A” to stand out more too.
![IMG_0448.jpeg](https://images.squarespace-cdn.com/content/v1/60186ef49d57b1706bb63c94/a20ec34d-996c-47d6-86bd-d4d5810f48b8/IMG_0448.jpeg)
![IMG_0569.jpeg](https://images.squarespace-cdn.com/content/v1/60186ef49d57b1706bb63c94/0c0bd6f6-d2cc-4108-93bb-5e696f4238bb/IMG_0569.jpeg)